‘The Pixar Touch,’ by David A. Price – Review – NYTimes.com

“What am I doing?” one employee asks in a moment of clarity. “I’m sitting around here trying to make Steve Jobs richer in ways he doesn’t even appreciate.” Price is more equanimous. Jobs may have been no softy, but he was also hard-wired for success. At that grim moment in 1991, when Jobs pulled shares away from his employees, he could also have simply shut Pixar down and walked away. Ed Catmull and (especially) John Lasseter, the gregarious and fecund creative geniuses behind Pixar’s greatest movies, are heroes in Price’s story, but it’s clear they lacked Jobs’s brio. Without Jobs’s relentless drive, Pixar would have been an inferior and probably bankrupt competitor to Sun Microsystems, not the most important movie studio of our era (and certainly the only one interesting enough to write a book about).

via Book Review – ‘The Pixar Touch,’ by David A. Price – Review – NYTimes.com

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